Strategic partnership combines sport hosting expertise with world-class destination experiences to attract major sporting events, strengthen Niagara's visitor economy and create lasting community benefits.

Sport Niagara and Niagara Falls Tourism are pleased to announce a new strategic partnership designed to strengthen Niagara Falls' position as a premier sport tourism destination, attract new provincial and national sporting events, and generate meaningful economic and community benefits throughout Niagara.

The formalized collaboration brings together Sport Niagara's expertise in sport event attraction, bid development, hosting and industry relationships with Niagara Falls Tourism's destination marketing leadership, hospitality partnerships and internationally recognized visitor experiences.
Together, the organizations will pursue new opportunities to welcome athletes, coaches, officials, families and spectators to Niagara Falls, delivering exceptional experiences both on and beyond the field of play.
A Collaborative Approach to Sport Tourism | The partnership reflects a shared commitment to strengthening Niagara's competitive position within Canada's sport tourism landscape through coordinated event attraction, strategic partnerships and exceptional event delivery.
By combining resources, expertise and industry relationships, Sport Niagara and Niagara Falls Tourism will work collaboratively to identify and pursue sporting events that generate overnight visitation, support local businesses and showcase Niagara Falls as an outstanding destination for sport, recreation and tourism.

"Niagara has demonstrated time and again that we have the facilities, expertise, hospitality and community partnerships to deliver exceptional sporting events," said Dan Kennedy, Executive Director of Sport Niagara. "This partnership with Niagara Falls Tourism represents another important step forward in our Team Niagara approach, bringing together complementary strengths to pursue new hosting opportunities and create experiences that extend well beyond the competition itself. Together, we are building on Niagara's reputation as a destination where sport thrives, visitors feel welcomed and communities benefit."

Beyond the Competition: The Niagara Experience | With its iconic natural attractions, diverse accommodations, vibrant hospitality sector and established sport and recreation infrastructure, Niagara Falls offers event organizers an opportunity to deliver more than a competition.
Athletes and their families can enjoy a destination that combines high-quality sporting experiences with memorable attractions, entertainment, dining and opportunities to explore everything Niagara has to offer.

For Niagara Falls Tourism, the partnership creates new opportunities to connect the city's visitor economy with the growing sport tourism sector, strengthening relationships with event organizers and expanding the destination's reach into provincial and national sport markets.
"Sport and tourism are built on the same thing: shared experiences that bring people together," said Adam Stiles, Interim President and CEO of Niagara Falls Tourism. "Working with Sport Niagara allows us to combine our strengths, connect with event organizers and position Niagara Falls as a destination where people can come to compete, connect and experience our community. When athletes, families and fans travel here for an event, they also get to enjoy everything else Niagara Falls has to offer, and many leave planning their next visit. We look forward to building on this partnership to attract events that generate lasting value for our tourism industry and local businesses."

Building on Niagara's Sport Hosting Legacy | Niagara's proven experience delivering provincial, national and multi-sport competitions has established a strong foundation for continued growth in sport tourism.

This new collaboration builds on that momentum, reinforcing the importance of coordinated partnerships among sport organizations, tourism leaders, municipalities, venues and community stakeholders.

Through a shared approach to event attraction, destination promotion and hosting support, Sport Niagara and Niagara Falls Tourism aim to create a stronger pipeline of sporting events while maximizing opportunities for overnight visitation, economic activity and long-term community benefits.

Ultimately, the partnership represents more than attracting competitions. It is about showcasing Niagara's collective strengths, creating new opportunities for sport and tourism, and continuing to build a destination where athletes, visitors and communities can thrive.